The Worst Affiliate Marketing Strategy You Can Possibly Have

People starting out as an affiliate marketer usually realize that they need an affiliate marketing strategy. Unfortunately the affiliate marketing strategy often adopted is to promote their affiliate link anywhere and everywhere they can think of and send those who click on it directly to the website of the affiliate merchant.

Quite simply – that is the worst affiliate marketing strategy you can possibly have.

Let’s discuss why that is the case.

At first, you may be inclined to say – what’s wrong with that affiliate marketing strategy? After all, I earn a commission on every sale that is made. True enough – but now take a look at the long-term implications.

Firstly, the long-term benefit of your referral goes to the merchant, not you. Although you earn a commission, he will have gained a subscriber to his/her list and so can market other products to that person, over and over again. In other words, although you made the effort and earned an initial commission, you will not get a single cent for all those future sales.

Secondly, the large percentage of the people who click on your link and go the merchant’s sales page will not buy the product. A conversion rate of 2% for sales pages is regarded as a creditable effort so that means 98% of those people you sent to the merchant will not buy. However, you can be pretty certain that the merchant will have a way of capturing their email addresses. He may not get all of them but those he does get will then receive future offers and may become future customers. His customers – not yours!

So adopting that affiliate marketing strategy will result in you missing out big-time.

So the lesson to be learned is, whatever else you do, capture your visitors email address. Offer them a free product or service to entice them to give you that all-powerful email address.

Suddenly your strategy takes on a different complexion altogether. It might go something like this…

  • You set up a blog or website and offer a free download in return for the visitors email address. The download can take many different forms – ebook, report, video, audio – just make sure that it is on a theme related to the product you are promoting
  • Send the sign-ups to a thank you page that confirms their subscription and refers them to their email for their download link. However, at the foot of this page you also encourage them to continue by clicking on a link which is, of course, your affiliate link to the product your are promoting.

Can you see the powerful difference?

Your new affiliate marketing strategy results in you beginning to build a list. You still pick up commissions from your referrals but you now have the opportunity to:

  • promote your affiliate link over and over again in a variety of ways
  • build a relationship with the subscriber to earn their trust so they often buy your recommendations.
  • promote not just ONE product, but many products over time, all earning you commissions
  • learn more about your subscribers so that you can tailor your offers to give them what they want

So now you are warned – avoid that worst affiliate marketing strategy where you simply promote your affiliate links. Instead, be a smart affiliate marketer and adopt the strategy of list building and promoting your list.

Finding and Making the Best Use of Affiliate Marketing Strategies

In companion marketing, the formula to success is patience, persistence and a thirst for knowledge. In this line of business, you have to learn from your experience about every move you should make. It is your experience that will open the door of success for you in any business. In spite of everything, some people tend to become impatient and find a quick, easy way to succeed in companion marketing. For those people, the safest way is to search for associate marketing strategies using the best search engines.

Simply go to the internet, get on a popular search engine like Google and search for associate marketing strategies and you will get a hefty amount of useful information. There you will find many blogs, directories and forums which can help you enormously to find exactly what you need. It is worth noting that there are some places which will make you pay a small amount of money though but it is absolutely worth it.

The first thing you need to have is an endless interest for associate marketing. One should be very steady about making decisions and patient with results. Another fundamental factor, which is also one of the most important associate marketing strategies, is the usage of scripts. A script is basically a small program that can make a positive impact in a revenue generating way. Scripts are known to be very helpful in conducting associate activities, for instance, managing and analyzing your associate activities.

For example, suppose you are using one of those scripts and that script is able to administer all of your associate links in a single area. While you’re entering the product’s information, the same script will create a unique link that is connected to your account. There are even some scripts that work as associate marketing strategies by helping to create appropriate keywords and ads while rotating them as well. Basically, it’s safe to assume that scripts and the other software of this kind are crucial to make your associate marketing business grow.

To gain the most success in affiliate marketing, it is wise to follow the footprints of others, who are already successful. Clues, guidelines and leads are the three crucial elements in finding the right way to get viewers to see your links. So, you should find a directory that will provide you with a lot of affiliate marketing strategies in one single area, which will be user-friendly and will help you to get useful tips. In affiliate marketing, success depends on how smartly you apply strategies. The quality of good planning and following the rules of search engines are always a huge plus.

If you think that affiliate marketing is all about sitting at home, doing nothing and earning hefty amount of money; you are totally mislead. The truth is, if you want to be successful in associate marketing, you need to go online and spend as much as time is needed to research until you get a very clear idea about the ins and outs of companion marketing. Even it could take months in order to do the whole research thing successfully. Apart from the research, it is widely suggested to use companion marketing strategies to get the best out of companion marketing endeavors.

5 Effective Affiliate Marketing Strategies Used by Pros

The pros know exactly how to create great affiliate marketing strategies but they don’t see themselves as experts. Instead, they learn from their existing and past strategies and improve upon their techniques. After all, the speed of the Internet is evolving and growing and there is always going to be room for changes and improvements. Thus, the first affiliate marketing strategy any professional marketer will tell you is to…

Never Get Over Confident About Your Strategies

The second you start thinking that you’ve got it made is the second you start failing. Just look at the rate the Internet is developing. In 1995, 0.4% of the world’s population began to use the Internet; that’s about 16 million people. By the end of the year 2000, 361 million people were online. Last June, over 33% of the world’s population used the Internet. But more importantly, what worked in 1995 does not apply anymore. Why? This is simply because in 1995, computer geeks were the only ones using the Internet and they had to work with computers the size of walk-in closets. The Internet grew rapidly and became a profitable option because there were people who were willing to grow with it and adjust to its changing environment.

For example, when the World Wide Web began to pick up, we had marketing strategies like Pop Up ads. This quickly because inundated with viruses and spam material. Today, no self-respecting affiliate marketer would touch a pop up ad marketing strategy with a ten foot pole. And this applies with many other earlier marketing strategies.

Strategy Two – Offer Freebies

There are many ways to create interest and even intrigue (especially if you offer freebies or online coupons). Geotargeting is one of most recent marketing strategies for mobile devices. Once a potential customer enters a specific geotargeted zone, a marketing promotion is sent out with tempting offers for items within a specific radius. Once the mobile device owner leaves the specified area, the offer is no longer valid.

Strategy Three – Collect Data like email addresses

You need to market to people and not be considered as spam or someone who is sending out malware. To do this, you must get people on your mailing list who want to be on that list. It’s called permission marketing and it prevents messy marketing and bad feedback.

Strategy Four – Use Content Wisely

The worst strategy would be to re-post articles because it’s just lazy. Create your own or hire someone to do it for you – and you will see a vast improvement in your affiliate marketing efforts. You should also keep updating your content regularly because it encourages people to follow or subscribe to your site.

Strategy Five – Don’t Rely on One Strategy But Don’t Confuse With Too Many At The Same Time

There has to be a perfect balance between avoiding the hell of being called “boring” and the deep blue sea tag of being “messed up.” One marketing strategy is not good enough but having too many on your plate will not only confuse your customers and potential buyers, it will also create chaos in your organization. For instance, don’t offer free stuff and then confuse everyone by also offering the choice of a discount instead on the same item! Make a choice and then when that gets old, shift to a new plan.

The road to being a professional affiliate marketer starts the minute you sign up with a program so choose wisely the best affiliate network and the program suggested by them. The success can happen within days – you just need to work smart.